Brand Identity

About Brand Identity

Crafting Distinctive
Brand Identities

From defining brand positioning and crafting logos to developing design systems and packaging, we work in close partnership with your key team members to make sure your branding embodies the core of your business.

Our branding packages consist of Brand Positioning, Visual Identity, and Tone of Voice; each providing a professional service that commences with exploration and concludes with the essential components your business requires to become truly remarkable.

Services

Creating and sustaining
branding experiences

Logo

Your logo is your brand's face, let us help you make it remarkable and unforgettable. With our logo design expertise, we're here to ensure your brand stands out in a crowded marketplace, leaving a lasting impression on your audience.

Brand Strategy

By conducting a sequence of strategy and messaging workshops, we will guide your business in refining, simplifying, and magnifying a single value proposition along with the corresponding messaging that encapsulates the essence of your brand.

Visual Identity

Building upon the knowledge acquired during our discovery session, our designers will create multiple design concepts for a visual identity that represents your values and distinguishes you from competitors.

Graphic Design

Creating a distinctive corporate illustration style and establishing guidelines for its creation can be considered as an additional project component, which may involve conducting a workshop for your design team to demonstrate the process of crafting

3D & Motion Design

Developing a unique corporate illustration style and creating guidelines, which may include a workshop for the design team to align the style with the brand's personality, is an additional project component.

Type Design

Address your unique design requirements. Frequently, the volume of licensing agreements and the level of traffic on your website or application can make in-house font development a cost-effective alternative in comparison to purchasing licenses.

Design Support

Our commitment goes beyond the project launch. We're ready to assess client design teams' work, lead art direction sessions, and conduct workshops to offer insights and solutions for any emerging questions during system development.

Flow & Journey

Detailed work process
and steps

/ 1

Initial Project Research

A profound comprehension of the task and well-defined evaluation criteria not only facilitate improved communication but also foster enhanced collaboration and synchronization among design teams.

/ 2

Design Audit

When updating a product's visual language, we advise performing a design audit, which involves a thorough analysis of the current style, designer interviews, resource evaluation, and criteria development for assessing our work.

/ 3

Naming

A captivating name for your company, product, or service not only inspires customers but also forms the basis for future brand communication and visual identity development.

/ 4

Visual concept

During the concepting stage, we seek a metaphor, explore options for supplementary graphics, photo styles, illustrations, and consider logo and typographic treatments.

/ 5

Selecting and developing a font

We can assist in creating a custom font tailored to your design needs. In many cases, the cost-effectiveness of an in-house font development surpasses multiple licensing agreements and high traffic on your website or app.

/ 6

Unique illustrations

During the concepting stage, we demonstrate the potential corporate illustration style with one to three examples, incorporating references to convey the desired look and feel.

/ 7

Photo style

We provide a comprehensive photo style development, including retouching guidelines, as an additional package that can incorporate a reference photoshoot.

/ 8

Communication formats

We can craft a communication strategy and create, launch or relaunch formats for your brand, ranging from outdoor advertising to extensive 360 campaigns across diverse media and formats.

/ 9

Guidelines / Digital

During this stage, we refine and streamline visual tools, build master templates and animations, and develop a comprehensive style guide outlining basic elements, layout principles, and internal projects like illustration style, photo style, and iconography.

/ 10

Workshops

We're prepared to conduct in-depth style workshops for your team, enabling them to effectively engage with the visual system.

/ 11

PR-support

We can assist in preparing for your product launch by crafting case text, designing impactful brand presentation materials for your updated visual style, and producing promotional videos for your project.

/ 12

Art-control

Our commitment extends beyond project launch. We offer design team reviews, art direction sessions, workshops, and solutions to address ongoing questions or design challenges, providing support and assistance as needed.

Tools and Technologies

Brand
Identity

Crafting Distinctive
Brand Identities

Creating and sustaining
branding experiences