/Miha — Hicran Önal
Clothing brand operating in Turkey in a different style, the clothes are designed by Turkish designer Hicran Önal
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Direction
Brand Identity
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Client
Miha
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Type
Fashion
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Date of project
Completed Winter, 2020
-
Direction
Brand Identity
-
Client
Miha
-
Type
Fashion
-
Date of project
Completed Winter, 2020
Miha is a clothing brand operating in Turkey in a different style, the clothes are designed by Turkish designer Hicran Onal. She is one of the most recognizable faces of "Size Clothing". Miha is the first name of the 4 people who created the brand.
The logo symbolises a strong and elegant woman, embodying the essence of the brand. We chose a button as the central symbol to reflect the connection with tailoring and clothing. Within this button, four flashing lights represent four bright individuals coming together to form a floral motif. This floral element is a subtle nod to a small detail present in the brand's old logo, to seamlessly integrate their past and present.
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